Seven Development Trends of Functional Foods in 2024

For a long time, consumers have been interested in food/products that help alleviate stress, anxiety, and sleep problems, which is also a priority issue for people around the world. Young consumers are particularly concerned about diet and nutrition, hoping to gain health benefits from food. With the changes in nutritional "rules" and the evolution of demand states, new business opportunities have emerged. According to the latest consumer research in New Nutrition Business, approximately 21% of Americans say that the food they eat can improve their emotional and mental health. Especially young people are more interested in foods that can improve their mood and mental state. 30% of Americans aged 25-34 are interested in this, while only 12% of people aged 65 and above are interested.

01
The development potential of probiotics

02
Mushrooms have become mainstream

03
"Hyperlinks" with regular food

For consumers, functional foods are closely related to regular foods in improving their emotional and mental health. Utilizing the natural functional advantages of food, research is being conducted on the impact on cognitive health, such as New Zealand blackcurrants (with high anthocyanin content) and L-theanine in green tea, emphasizing functions such as "maintaining clear brain thinking and focusing on work" and "aiming to help solve attention deficit, stress, and mental disorders". Its natural properties are more easily accepted by consumers. For functional foods, chocolate is a great ingredient, partly because consumers already see it as a joyful food, and partly because chocolate can change multiple flavors to mask the special taste of any particular ingredient.

04
Improving metabolism is beneficial for health

05
Blood glucose impact

06
Not afraid of obesity

In the future, more companies will combine weight management and emotional pleasure into the same product, but these products do not have a statement about weight management. On the contrary, the marketing language will be "better blood sugar levels, less carbohydrates, more fat or more protein", combined with the content of "eating in a good mood", to establish a connection with the needs of more young consumers. These marketing tactics may not have any connection to official dietary advice, but they are indeed related to the ideas spread on social media today. This phenomenon reflects the increasing diversity of consumer beliefs about food health, especially applicable to young consumers. According to statistics, 52% of consumers aged 18-34 will first seek advice on food health on social media.

07
Collagen, protein, and amino acids

Future development direction of functional foods in China

1. Establish material transfer channels:

2. Emphasize the efficacy of the product:

3. Reduce low-level duplicate products:

Improve the research and development level of functional foods, encourage enterprises and research institutes to use genetic engineering, cell engineering, enzyme engineering and other technological means to collaborate and develop high-end products suitable for the nutritional enhancement needs of the three major groups: white-collar workers, the elderly, and children.

Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,Homology of medicine and food,beverages and other business services.

Email:sales8@huikes.com

2024-05-09

Shaanxi Huike Botanical Development Co., Ltd.