European Natural Herbal Empowerment Healing Economy - Valerian, Melissa, Passionflower, Chamomile

January 06, 2023

01 The healing economy is on the rise

The "healing economy" refers to a new wave of consumer comfort that is born out of the increasing anxiety of contemporary consumers under the pressure of work, family responsibilities, finances, economic situation and family health.

According to data, 76.2% of consumers feel anxious. Therefore, the "healing economy" of "massage" for the soul has begun to become an indispensable form of existence in modern cities, and the series of products it produces are all aimed at relieving human emotions, relaxing consumers and meeting their needs for stress relief. The derivative forms are becoming more and more diversified, such as stress-reducing consumption such as tea tasting and yoga; health-care consumption such as food therapy and aromatherapy; solitary consumption such as one-person restaurants and capsule hotels; and pet economy such as jerking off to cats and dogs. ...... These have become important forms of "healing economy".

There are so many ways for people to heal their moods, of which diet is undoubtedly the most accepted means, and emotional food with added functional ingredients is gradually becoming an important carrier for releasing stress and emotions, containing a huge market.

02 Emotional food is a blue ocean market

Publicly available information shows that mental health problems have afflicted at least 350 million people worldwide, and that's just one side of the story. Emotional problems are often accompanied by sleep disorders. Emotional problems such as stress, anxiety and emotional instability can lead to sleep disorders, and vice versa. Today, there are more than 300 million people in China suffering from insomnia or poor sleep quality and other sleep disorders, the sleep economy alone reaches 100 billion yuan, and emotional food is a blue ocean.

In the booming healing economy market, mood food track has been growing rapidly in recent years, and many companies at home and abroad are looking at this vast blue ocean and have laid out related products.

Emotional food from the product segmentation categories, in addition to drugs and health food category, is also common in drinks and sugar and other snack products. With the global expansion of "subhealth" caused by mental stress and other problems, it will continue to be popular to add stress-relieving ingredients to ordinary foods such as beverages and candy bars.

Emotional foods can be divided into pharmaceuticals, amino acids, and natural herbs in terms of ingredients. Drugs, such as benzodiazepines, play a huge role in clinical practice as commonly used sedative, anti-anxiety, and hypnotic drugs, but these drugs have a long half-life and their drug concentrations remain until the next day, affecting the next day's energy. Long-term use of these drugs can lead to drug resistance and addiction, and they have certain side effects. Amino acids include GABA and L-theanine, both of which have been scientifically proven to relieve tension, fight anxiety and reduce stress and help sleep. Natural herbs refer to plants that calm the mind and regulate the balance between excitatory and inhibitory processes in the central nervous system. The use of mood herbs dates back at least 5000 years, with valerian, bee balm, passion flower and chamomile being among the most common medicinal plants.

03 Indena European Natural Herbs, a gift from nature

Valerian root extract

Valerian (Valeriana officinalis L.) is a hardy, flowering, perennial herb of the family Valerianaceae, up to 120 cm tall; rhizomes are thick and short and capitate, stems are hollow, cauline leaves are ovate to broadly ovate, corymbs are terminal, corolla is light purple-red or white, filaments are flattened, flowering and fruiting period is July-September.

Valerian is native to parts of Asia and Europe, and is cultivated in North America. Its stems and leaves are used as food by the larvae of some Lepidoptera species (butterflies and moths). The rhizomes and roots of valerian are used medicinally to drive away wind and spasms and to treat bruises and injuries. It is also used as a dietary supplement. Valerian is softened, ground and dehydrated into convenient packages, such as capsules, which have sedative and anti-anxiety properties. valerian was used in the 16th century to make spices.

Efficacy：

(1) Improve the quality of sleep: Valerian extract can act on the body's natural hormone cycle, which helps shorten the time to fall asleep, improve sleep, make deep sleep and wake up refreshed. It is especially suitable for chronic insomnia.

(2) Calming and tranquilizing: Valerian has a calming effect on the central nervous system, which can settle the nerves when emotionally excited and help restore the spirit when fatigued. Try supplementing with valerian extract or valerian tea when you are nervous, restless and can't sleep or have a headache.

(3) Protect the digestive system and heart: Valerian epoxy triglycerides contained in valerian root can help relieve cramps and pains and help ease nervous indigestion, stomach cramps or enteritis. In addition, it has the function of protecting the heart and lowering blood pressure.

(4) Antibacterial: The total alkaloids in valerian have antibacterial effects, especially against infections caused by gram-positive bacteria.

Product Specifications：

Indena's Valerian extract is a natural plant extract derived from the rhizomes and roots of Valeriana officinalis L. It contains 0.8%-1.0% valerianic acid.

Melissa officinalis extract

The scientific name of Melissa officinalis L. is clearly associated with bees.

When in bloom, this plant attracts many bees that feed on the pollen in its delicate white flowers. The genus name "Melissa" is derived from the Greek word for "bee".

Melissa is one of the medicinal plants with a long history of use for its antiviral, antioxidant and calming effects. It is best enjoyed on a sunny morning with a cup of bee balm tea in your hand, watching and listening to the bees dancing and singing on the bee flowers, or in the evening with a glass of bee balm wine while gently pressing down the stems and leaves to repel mosquitoes.

Effects：

(1) Tranquilizing and sedative: Melissa is widely used as a mild sedative and sleep aid, especially as an overall relaxant.

(2) Stress relief: Modern research has shown that bee balm has anti-anxiety and anti-depressant effects, and can significantly reduce symptoms of tension, anxiety, agitation and excitement, to relieve stress.

(3) Reduce insomnia: Some data show that bee balm can minimize the effects of insomnia and relieve sleep disorders.

Product Specifications：

Indena's Melissa officinalis extract is a dried hydroalcoholic extract from Melissa officinalis L. flower-like head sequence containing ≥10% hydroxyphenyl propylene derivatives in terms of rosmarinic acid.

Passiflora Extract

Passiflora L., a vine native to northern South America and the West Indies, has white, blue or purple and pink flowers and edible fruits. Passiflora subsequently spread to Europe and was widely planted and introduced into European medicine and cultivated as a garden plant in Europe. Its flowers are considered to be a symbol of the passion of Jesus Christ, which gave it its name - PASSION FLOWER.

Passiflora has a long history of medicinal use, originating with the Indians in the Americas, where it was used to treat insomnia, anxiety and epilepsy. It later spread to Europe and around the world and was used for a variety of conditions such as anxiety, insomnia, hysteria, neurasthenia, as well as inflammation, cramps, diarrhea, dysmenorrhea, and neuralgia. Passiflora is currently included in the national pharmacopoeias of England, France, Germany, and Switzerland, and is described in the British Herbal Pharmacopoeia and the British Herbal Medicinal Compendium, the ESCOP, the EMA, the German Homoeopathic Pharmacopoeia, and the American Homoeopathic Pharmacopoeia.

This is mainly due to the presence of various active substances in Passiflora, such as flavonoids, maltol, cyanogenic glycosides and indole alkaloids.

Efficacy：

(1) Reduces anxiety: Passionflower is used in medicine for its anxiolytic ability, which probably stems from its richness in active flavonoids, including apigenin.

(2) Improves sleep quality: This plant appears to have a sedative effect, which may reduce insomnia and improve overall sleep quality.

Product Specifications：

Indena's passionflower extract is a natural plant extract derived from pink passionflower (Passiflora L.) and contains 4% flavonoids in the peony count.

Chamomile Extract

Chamomile (Matricaria recutita L.) is a plant of the Asteraceae family, native to Europe. Chamomile is also known as Roman chamomile and German chamomile. They all share many characteristics: about 30 cm tall, yellow centers, white petals, and slightly furry leaves.

The name chamomile (known as the "apple fairy" in Greece) comes from the special smell of its flowers, which is reminiscent of different varieties of apples.

Archaeologists were surprised to find that the mummy of Pharaoh Rhamnes II was covered with chamomile pollen, presumably because it was used during the rituals and its special scent was able to give strength and peace to the deceased during the journey to rebirth.

Efficacy：

(1) Chamomile has the effect of aiding sleep, relieving inflammation and pain symptoms in patients, and relieving insomnia caused by nervous itching of the skin.

(2) Chamomile calming effect is excellent, can relieve anxiety, tension, anger and fear, make people relaxed with patience and feel peaceful.

Product Specifications：

Indena's Chamomile extract is a natural plant extract derived from Matricaria recutita L. and contains 1.2% apigenin.

Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,beverages and other business services.

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2024-01-06

Shaanxi Huike Botanical Development Co., Ltd.

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Ms. LiFan

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